Introduction:

Here are 6 reasons ways you should start optimizing you digital marketing. Plus one tool that does it all!

Building a Thriving Business as a Mompreneur: Practical Tips to Grow Your Online Presence

As a mompreneur, you’re juggling more than just your business—you’re balancing family, work, and everything in between. Building a thriving online presence can feel overwhelming, but with the right strategies, it can also be incredibly rewarding. Let’s break down some actionable tips to help you connect with your audience, showcase your expertise, and grow your business in a way that fits into your busy life.

Creating a Website That Works for You

Your website is your online home base—it’s where people come to learn about you, your products, and your services. But here’s the thing: it doesn’t have to be complicated. A clean, professional design that reflects you and your brand is all you need to get started.

Think about how your audience will use your site. Is it easy to navigate? Does it look good on a phone? (Spoiler alert: most people are checking you out on their smartphones!) Add things like high-quality images, easy-to-read descriptions, and interactive tools like a contact form or calendar so people can book a call with you.

And don’t forget to share your story. A blog or “About Me” page is a great place to share how you got started, what drives you, and why your business exists. Authenticity resonates, and your story will help people connect with you on a personal level.

Social Media: Where Connections Happen

Social media can feel like a lot sometimes, but it’s an amazing tool to showcase your business and connect with potential clients. The key is to focus on the platforms where your audience hangs out most. For many mompreneurs, this might be Instagram, Facebook, or Pinterest.

Don’t overthink it—start simple. Share behind-the-scenes moments, success stories, or tips that resonate with your audience. For example, if you’re a handmade jewelry maker, show how you design your pieces or share a story about a customer who loved their purchase.

Visuals are everything on social media, so take a little extra time to make your photos and videos look great. And don’t be afraid to experiment with features like Stories, Reels, or even Live Q&As. These are amazing ways to engage and let people see the real you.

Get Found Locally

If your business serves your local community, showing up in local search results can be a game-changer. Start by claiming your Google My Business profile—it’s free and super effective. Make sure all your details (like your address and phone number) are accurate, and add a few photos to give your listing some personality.

Your website can also help boost your local presence. Use location-specific keywords throughout your site. For example, if you’re a photographer in Denver, include phrases like “family photographer in Denver” or “Denver wedding photography.” This helps search engines match you with people searching for services in your area.

Content That Connects

Creating content might sound intimidating, but it doesn’t have to be. Think about what your audience is curious about and start there. Are they looking for tips on time management? Inspiration for their own businesses? Share what you know!

The most engaging content tells a story. Share your journey as a mompreneur, talk about the challenges you’ve faced, and celebrate your wins—big or small. You can create blog posts, social media captions, or even short videos that highlight these moments.

And remember, consistency is more important than perfection. Show up regularly, even if it’s just once a week, and over time, you’ll build trust and loyalty with your audience.

Why Email Marketing Still Matters

Email might seem old-school compared to social media, but it’s one of the most personal and effective ways to connect with your audience. When someone gives you their email, they’re saying, “Hey, I want to hear from you.”

Start by offering something valuable—maybe a free checklist, guide, or discount—to encourage people to sign up. Once they’re on your list, send them content that’s helpful and genuine. Think tips, updates, or even a quick story about your week.

And don’t stress about writing the perfect email. Just imagine you’re talking to a friend. A friendly tone and a personal touch go a long way.

The Power of Showing Up

Here’s the truth: success as a mompreneur doesn’t come from doing everything perfectly. It comes from consistently showing up. Respond to messages quickly. Engage with your audience when they comment or reach out. And most importantly, let your personality shine through in everything you do.

You don’t have to do it all alone, either. Tools like Erin Treese Marketing CRM can help you stay organized, follow up with clients, and save precious time. The more you can automate, the more time you’ll have for the things that matter most—like family dinners, bedtime stories, and your own self-care.

Final Thoughts

Running a business while raising a family is no small feat, but you’re doing it. And the good news? You don’t have to be perfect to succeed. Start where you are, take it one step at a time, and remember that your unique story is what makes your business special.

With a solid website, a thoughtful social media presence, engaging content, and tools to simplify your life, you’ll not only grow your business—you’ll inspire others to chase their dreams, too. You’ve got this!

Action Checklist for Erin Treese Marketing CRM Users

Here is a quick checklist to get you started with digital marketing. Remember imperfect action beats inaction, get started and keep publishing.

1. Set Up Your Website for Success

   • Use Erin Treese Marketing CRM to create a professional, mobile-friendly site.

   • Add your story, services, and clear call-to-action buttons (e.g., “Book a Free Call”).

2. Leverage Social Media Tools

   • Schedule posts directly through the CRM to stay consistent.

   • Use built-in analytics to track which posts are getting the most engagement.

3. Boost Your Local SEO

   • Add your Google My Business link to your CRM to keep contact info consistent.

   • Use location-based keywords in automated email campaigns.

4. Create Engaging Email Campaigns

   • Set up automated email sequences to nurture leads.

   • Use pre-made templates to share your story or offer valuable tips to subscribers.

5. Respond Quickly and Stay Organized

   • Use the CRM’s lead management system to keep track of inquiries.

   • Set up instant notifications so no lead slips through the cracks.

6. Analyze and Adjust

   • Review analytics in Erin Treese Marketing CRM to track website visits, email opens, and campaign success.

   • Use these insights to improve your marketing efforts.

7. Automate Repetitive Tasks

   • Save time with automated follow-ups for inquiries and abandoned carts (if applicable).

   • Focus on what matters most: building relationships and growing your business!

Pro Tip: Regularly revisit your CRM dashboard to ensure you’re maximizing its features. Small tweaks can lead to big results! Plus, when new tools come out we notify you and will even make videos to show you how to implement them!